Design Thinking Coach

As a Design Thinking Coach I work with multiple cross functional teams across the enterprise along with product teams. I help these teams and/or individuals solve for the right problems through:

Problem framing
Strategic planning
Mixed methods research & customer/employee insights
Rapid innovation
Solutioning

I drive digital transformation that helps teams focus on customer & employee experiences that increase company profitability; build reliable and desirable products through strategy, coaching, and facilitation.

Adoption Strategy

Champion Design Thinking (DT) within the enterprise by building an adoption strategy and framework.

My adoption strategic planning consisted of:

Research of current adoption strategies
Interviewing and facilitating sessions
Creating a roadmap for execution
Implementing adoption strategy

Through this discovery work I created and implemented:

Design Thinking case studies to increase visibility and value of DT
- These case studies show how DT is being used in it’s many phases, not just in the discovery phase
Design Thinking Community of Practice Committee (DTCoPC) to focus on a Design Thinking action plan for our DT community
Culture questionnaire to measure and understand adoption of DT within the enterprise

Design Thinking

Community of Practice

When synthesizing the adoption strategy research I found that there was a need to improve the outcomes and engagement of our current Design Thinking Community of Practice (DTCoP).

The key to the adoption of DT within the enterprise is the empowerment and needs of fellow design thinkers. It's important to feed those that have been trained to level up their Design Thinking skills and build confidence in their practice. I built a Design Thinking Community of Practice Committee (DTCoPC) that was used to increase adoption of Design Thinking within the enterprise and feed the community with .

I created the:

Mission & Vision
Our guiding framework
Defined roles of committee members
Recruited members
Lead weekly meetings to grow and build expertise of committee
Curation of DT continuous learning events
Developed DTCoP communications plan

Additionally, I leveraged our UX Circle of Excellence (CoE) SharePoint site and built a DTCoP SharePoint page to create visibility of the purpose of our DTCoP and to bring in more individuals to our continuous learning events. This has been expanded to include additional site pages of the DTCoPC and a page to highlight our DT events.

Facilitation

I am currently a certified LUMA Practitioner and Facilitator and will be completing instructor training in 2024. LUMA has a system that offers a framework of human-centered design methods that equips people to be more innovative in their daily work. They function as a catalyst that helps to empower people through their unique system of Innovation.

Putting it into practice:

I have had the pleasure of facilitating multiple workshops within the enterprise and with various product teams. These facilitation sessions consisted of:

Problem framing
Strategic planning
Mixed method research & customer/employee insights
Rapid innovation
Solutioning

Facilitation Sessions:

UX Strategy
Fare Map
Native Booking
PD Workflow
Seat Map
Wall Walk
Research Repository
New Airport Agent

Design Thinking Certifications

There are few universal behaviors that support innovation & the more we practice Human-Centered Design(HCD)/Design Thinking as a daily discipline, the more behaviors we begin to develop.

One of the best ways to help others advance in their own Human-Centered Design/Design Thinking practice is to offer effective facilitation. This allows for others to grow and learn in a meaningful and measurable way.

As a certified LUMA Practitioner and Facilitator the certification program helps develop these traits.

Traits of a Practitioner:

Visual
Imaginative
Empathetic
Questioning
Collaborative
Iterative

Traits of a Facilitator:

Neutral partner
Good listener
Humble
Planner
Quick on feet
Focused on outcomes
Engaging performer
Respects people and their ideas
Has integrity